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Collector: “Do you participate in any specific rituals or festivals?”

Informant: “We have Flower Moon. It’s a Music and Arts Festival that’s been happening every year for the last three years on the last week of April. It’s usually at the same venue the Garden Amphitheater in Garden Grove, California. It has three stages. And we have 15 different artists, five artists per stage. And it’s not just the music it’s also the arts because we get six different vendors who are all champions to us in the arts. Artists, by the way, are all Chapman students and alumni. And we also get vendors to come sell clothes, jewelry, and food. And it’s like basically like our version of Coachella because it’s the weekend after both the Coachella weekends happen so we call it Coachella weekend three.”

Collector: “How much does it cost for a ticket?”

Informant: “$20 for Chapman students and $30 for general admission. And it’s sponsored by our school, we get sponsors from SGA. So Student Government.”

Context

The informant is a female undergraduate student at Chapman University in Orange, California. She is co-president of The Collective, a music club on campus that’s responsible for organizing the Flower Moon Festival each year.

Analysis

The Festival showcases Chapman Student’s artistic and musical abilities. The financial sponsorship from Chapman University shows that the school enables artistic expression. They provide a space where student’s talents can be appreciated and commodified. The showcase restricts artists to a very niche group: Chapman students and alumni. In my opinion, this makes the event more attractive to people in that university folk group. Ticket price differences urge students to attend, as they get in at a discount.