Text:

“Clothes are wings.”

Context:

The informer tells me that this is a Korean proverb, and essentially means “Clothes make people better”. They’re not sure where they learned it from, but they assume it’s from their parents, or from watching k-dramas.

Analysis:

I thought it was very interesting that Korea would have a proverb about physical appearances and how it affects how people may perceive you. Korean society is very much one where one’s physical appearance absolutely determines how you are treated, where you are in the social hierarchy, and what people think your character and personality is like–this is all determined by how you look. It can become so extreme to the point where it may becomes toxic–one must always be skinny and slender, conventionally attractive, pale, chic, with impeccable fashion taste regardless of your socioeconomic status.

I feel like this emphasis on physical appearance has something to do with how homogenous Korea is, and its values on community rather than the individual. By having the mindset that “clothes make the man”, it creates a standard that everyone must strive to meet in order to not stand out and disrupt the flow of what is considered “normal”. This is a Confucian ideal(community over individual), which is a foundational aspect of Korean culture and social roles.