Text: “A fourteenth button has hit the north jar.”

Informant’s Context: Informant explains, “It has to follow this structure, ‘a second ___ has hit the ___.’ I think George Bush’s chief of staff came up with this one. The internet loves joking about tragedies now that a long time has passed. So for example, when you sent me a video of someone putting a fourteenth button inside of a jar and there was a second jar in the background, I responded, “a fourteenth button has hit the north jar.” The joke kind of writes itself, which is why it’s funny.”

Analysis: 

9/11 jokes like this one often follow a familiar and formulaic structure and push the boundaries of what is considered socially acceptable, which is typical of folklore humor. Because even figures such as George Bush’s chief of staff have made 9/11 jokes, this type of humor can begin to feel more socially acceptable. If someone in a high government position can joke about it, the average person may feel more comfortable doing the same. Humor can also make tragic events feel less immediate or overwhelming. As more time passes, these events become less shocking, making it easier for people to find humor in them.