Text:
Hongsam is an herbal tea made from the root of a red ginseng plant. It is supposed to raise your body temperature, giving you energy and improving blood circulation, and getting rid of infections/illnesses and boosting natural immunity.
Context:
The informant grew up with their own mother giving hongsam to them. As Korea began to modernize, they began to see hongsam change from a medicinal herbal tea to more widespread consumption types(tea, capsule, powder, and even candies)
Interpretation:
Hongsam is very popular among today’s generation in Korea. I personally think this is an interesting phenomenon, as many other traditional medicinal practices are usually met with skepticism and a growing mistrust, or are simply dismissed as pseudo-medicine/treatment. However, unlike some traditional remedies that have declined in popularity, hongsam has sustained and even increased its status due to both cultural trust and the Korean government investing heavily in researching and standardizing ginseng products, showing a blending of traditional knowledge with modern science. The industry is both a point of national pride and a strategic economic sector. Its success reflects Korea’s broader tendency to commercialize and globalize cultural assets—turning tradition into a competitive modern product, much like K-pop or Korean cosmetics. It also shows how wellness has been integrated into consumer behavior.