Tag Archives: marketing

Paul Bunyan

According to my informant, Paul Bunyan is an American legend who hails from the lumbar camps of North America. Even his birth was legendary, as it took five storks to deliver him. From his birth, he grew exponentially, growing to enormous heights and proportions. As he grew up he accomplished a number of impressive feats. Notable adventures include carving out the Grand Canyon himself and creating the American Great Lakes. Paul Bunyan has a special companion, a blue ox named Babe who helps Bunyan level forests. According to my informant these stories are obvious exaggerations, however there is a humor to the absurdity of Paul Bunyan who defies the law of physics. 

This informant’s relationship to Paul Bunyan was through grade school. My informant’s middle school messaged Paul Bunyan to be a larger-than-life lumberjack who is said to have performed incredible feats. Paul Bunyan continues to be used as a reminder of the American spirit to my informant.

The legend of Paul Bunyan originates from the lumber camps in North America, similar to the alleged birth of the figure. The Red River Lumber Company is credited with the publication of Bunyan through advertising pamphlets. The publicity grew and the large persona of Bunyan eventually became a symbol for the grandeur and vastness of the American wilderness rather than a marketing tactic for a lumber company. The absurd feats of Paul Bunyan transcend human capability, symbolizing the limitless potential of America and its citizens. By embodying themes such as individualism, resourcefulness, and imagination, Paul Bunyan is a direct symbol for the triumphs which were pushed by American expansionism. 

The Ghosts of Alcatraz

Nationality: American
Age: 13
Occupation: Student
Residence: San Francisco, California
Performance Date: 2/26/19
Primary Language: English

Main Piece

Informant: “My class always talks about how Alcatraz is haunted.”

Collector: “Really? Are there any specific ghosts that people mention?”

Informant: “Yeah! Al Capone is one of the most common ones I hear, and then the people who tried escaping the island when they were prisoners. A lot of my classmates say that they are stuck at sea, and that on the boat ride over there that the ghosts try to get help from the passengers.”

Collector: “Do they know that Al Capone didn’t die on Alcatraz?”

Informant: “I think so…they say that the reason his ghost stays there is because that is where he suffered the most during his life.”

Collector: “Has your class been there together or have they just hear about it in the city?”

Informant: “We went on a field trip and people working there even mentioned it. They sell some stuff in the gift shop that has to do with it! I think they might give tours about the ghosts.” 

Analysis

Alcatraz offers a prime example of how folklore can be used in a marketable way with a great deal of the tourism to the spot inspired by famous ghost stories. Although the informant is younger and did not have any detailed examples of haunting stories on the island, she probably has a greater idea of it being a haunted spot than some older people she knows. The amount of time that has passed since the prison was actively in use and not just a National Park designated land has allowed it to become further associated with the past identities that it has held, with particular attention to the era in which it held its prison.