“In high school, my friends and I were always playing The Game and messing with each other. Every time you think of The Game, you lose. So the only people always winning the game are the people who have never heard of it. I think that we liked the irony and parodoxical nature of The Game. Also, school was really boring and The Game never stops. It’s endless entertainment. Except it’s also so infuriating. Most of the time when you’re actively playing The Game, you’re just trying to remind your friends that it exists to make them lose. It’s a game you play for other people as much as yourself.”

Context: The informant went to high school in Harrisburg, Pennsylvania and graduated in 2010. He learned this game online.

Interpretation: This game illustrates the idea that “ignorance is bliss.” The most successful players are those who do not know they are playing. It is also deeply ingrained in Internet culture, and is an excellent representation of the principle that people on the Internet do things “for the Lulz” alone rather than for some greater purpose. The goal of this game is to annoy one’s friends as much as it is to keep oneself from losing. Furthermore, it is an example of how games that start or spread mainly online can make their way into everyday life in-person.