Tag Archives: Internet

A joke about calling Shanghainese young masters

Text:
“We were at San Gabriel yesterday, and my friends joked to the coffee shop ‘Cotti Coffee’ that Shanghainese young masters like me won’t like it.”

Context:

This text was collected from a Chinese international student who is originally from Shanghai. The piece emerged during a casual outing at a San Gabriel shopping area, where the informant’s friends spontaneously used the term “Shanghainese young master” as a joke directed at her. “Cotti Coffee” is a budget-friendly Chinese chain, which also means that it is significantly cheaper than other premium brands like Starbucks, which is also the butt of the joke. The term “Shanghainese young master” originated on Chinese social media platforms, where increased information flow made regional economic differences newly visible and discussable. It is used mockingly to describe Shanghainese people who, having grown up in one of China’s wealthiest cities, carry unconscious class privilege. This privilege is demonstrated in this case around consumption habits and taste. The informant received the joke good-naturedly, suggesting she recognizes herself in the stereotype.

Analysis:

This piece shows the way folk speech born on the internet negotiates class identity within a folk group. The term “Shanghainese young master” exemplifies internet folklore’s characteristic of rapid diffusion and variation: the joke emerges from online discussions of regional inequality and is incorporated into in-person social interaction, demonstrating the collapse of boundaries between digital and oral communication in the post-modern era. Moreover, the jokes operate through Pierre Bourdieu’s concept of habitus, or the idea that class position is not just economic but embodied in unconscious tastes and preferences (in this case, coffee consumption). Choosing or refusing a budget coffee chain becomes an involuntary performance of class identity, revealing what the informant has internalized as “normal” without conscious awareness. The joke also shows the way material culture functions as a marker of group identity: the coffee brand is a folk symbol through which insiders negotiate belonging, difference, and hierarchy.





-maxxing and -mogging joke

Text:

This folk joke is when someone adds the word “maxxing” to whatever adjective, action, noun, or verb to describe what another person is doing, and adds the word “mogging” to compare themselves to another. The punchline/joke can only be understood by fans of an online influencer named Clavicular, as for outsiders, the phrase simply sounds unnecessarily complex or nonsensical. For context, Clavicular is an influencer best known for looksmaxxing content, which is a term for an online trend where one goes through drastic changes in their daily routine to optimize their physical appearance; while it initially started off with the intention of increasing your self-confidence, the general connotation nowadays is negative, as many view the trend to be extreme and over fixated on physical experience. An example of this joke would be if I was to walking into my apartment and see my roommate studying, I could simply say, “Wow you’ve been studying all day – you’re so much more disciplined than me.” In contrast, a fan of Clavicular in this situation would say “Wow you’ve been studymaxxing all day – you’re lowkey disciplinemogging me”.

Context:

This informant is a 19 year old USC sophomore from Irvine, California, who studies environmental science. He also is my suitemate this year, and he told me a variation of this joke when he saw me scrolling on my phone, explaining that I was “scrollmaxxing and lazymogging him”. After explaining the joke to me, he told me that he saw this joke from an Instagram Reels video of Clavicular using this same joke, and says he loves using this joke on a daily basis.

Analysis:

This piece of internet folklore, which started from just a niche fanbase, demonstrates the huge effects folklore and internet transmission can have, particularly among gen-z, as we are the first generation that grew up with this technology and internet access. The specific words that make up this joke, maxxing and mogging, not only function as insider vocabulary that can help this folk group’s members identify each other, but the fixed structure of the joke creates room for all sorts of variation and creativity. To add, with short-form content platforms like IG Reels, TikTok, and Youtube Shorts with countless clips of Clavicular circling around, it only takes a couple of swipes for these clips to find their way to people’s algorithms, showing the limitless capacity of the internet in terms of transmission.

Finally, it’s important to note that just like the ridiculous nature of the joke, what makes such looksmaxxing content and influencers like Clavicular famous is the shear absurdity that makes it hard to turn away from what they are doing. These types of media over fixate on minute flaws within one’s appearance, and often recommends ridiciulous and dangerous methods like jaw-smashing (smashing one’s face with hard objects to reshape their jawline) that only fuels insecurities and unrealistic beauty standards for young, impressionable boys and girls. As a result, the absurdity of this folk joke can serve as a parody to its own folk idea it was created around, reminding both the audience and user of the joke just how ridiculous this concept of looksmaxxing is.

Slender Man

Nationality: Korean- American
Age: 20
Occupation: Student
Residence: Los Angeles, California
Language: English

Text: I watched a youtube video in the fourth grade, with some of my friends, that described the lore behind Slender Man. I didn’t really believe in his existence, but I would be lying if I said I wasn’t afraid of the possibility of him being real. I used to live in a densely forested area, and walking back from my friend’s home at night, during the peak of the distribution of Slender Man information, I would always run to avoid any possible encounters with this entity. Its not even that I saw him, or a figure resembling it at all, I was just worried at the possibility. When the trend of talking about slender man died down, though, I found myself not being fearful.

Context: Informant first became exposed to the idea of Slender Man in the fourth grade. They describe that it was a sort of “trend” to be knowledgable or discuss the figure at school and amongst friends. The informant believes that The Slender Man’s ability to scare the younger populations is what lead to its prevalence in the community. Informant believes that The Slender Man legend had the ability to create unity within younger populations through a collective fear.

Analysis: I find the contemporary legend of Slender Man to be very critical to understanding the interaction between folklore and the internet. It is undeniable that the propagation of his lore was attributed to social media, and many agree that his origin point was the web. Though he originated on a digital platform, he quickly took on the qualities of traditional folklore. He began to spread by means of oral tradition, and his stable presence proves that, even with technology, folklore continues to prosper.

“Them’s the Breaks”

Age: 24

Participant first heard this phrase in 2024 from a friend who had heard it in a youtube video. They use it as a way to say “it is what it is”, and to move on from smaller problems or hardships. It has also been used as an inside joke, in the situation that something goes wrong when both of them are present.

Analysis: “Them’s the breaks” definitely has an origin from outside the internet, but its internet-origin is important to the meaning for these 2 friends. This is because this phrase has 2 purposes: to remind oneself to accept that mistakes can happen, and also of a shared joke. I think it also goes to show how quickly references can go from one-off jokes to longer-term shared speech.

Herobrine (Minecraft Legend)

Nationality: American
Age: 18
Performance Date: 4/2/23
Primary Language: English

Original Text:

Informant: “In Minecraft, basically…well, Notch created Minecraft. And when he created Minecraft, there was this big thing that there was like a bug in the game and it created Herobrine, who was like an evil default avatar with white eyes. Herobrine would go into peoples Minecraft servers and kill them in Minecraft, and burn their buildings, and put lava everywhere. So then everyone was like have you seen Herobrine in your game? And people would lie and say ‘yeah Herobrine was in my game’, but it wasn’t possible for Herobrine to be in the pocket edition of Minecraft. Pocket edition is just Minecraft on your phone. It was only possible on the computer” [

Collector: Is it real?

Informant: “Probably not real, but…I was playing on pocket edition with my brother one time, we were just hanging out, and then I joined a new world and I randomly just get killed and I was like OMG ITS HEROBRINE! Herobine killed me! Im pretty sure I just accidentally walked back into lava and then burned alive but yeah. We all would tell our Herobrine stories. My brother and his friends said that they actually had a Herobrine war, like they were fighting him, I don’t think it was real, but yeah.”

Context: The informant in 18 years old and grew up in Orinda, California. He says that he was an avid player of Minecraft from 5th to 6th grade and it was cool to be really good at the game among his peers. His brother’s friends were especially good at the game, and he wanted to be able to play with them. The informant watched a lot of YouTube videos about Herobrine that further cemented his belief in the legend.

Analysis: The legend of Herobrine is obviously terminus post quem the invention of Minecraft (2011). The same way children tell ghost stories because they are unfamiliar with the concept of death, children like the informant and his friends would tell stories about Herobrine, who was a white-eyed scary version of the default Minecraft avatar. Just because there is a new digital age, doesn’t mean the typical types of legends from the past don’t resurface online. Little boys like the informant would naturally be intrigued by a scary, other-worldy version of their avatar with the desire to haunt and kill them. To add on, the invention of the internet and games is still very new, and people often make up stories like Herobrine to deal with the unknown factor they find eerie about the internet — like it perhaps having a mind of its own.