Category Archives: Digital

“Zumped” Quarantine Folk Phrase

Nationality: American
Age: 22
Occupation: Student
Residence: New york City
Performance Date: April 10, 2020
Primary Language: English

Main Piece: 

Informant- Last night I was zumped. My boyfriend and I hadn’t seen each other for a few weeks due to quarantine. He invited me to a zoom meeting last night and I was unsure what he needed. On the zoom he then explained that he was dumping me! Over zoom! 

Background: The informant recalls an interaction with her boyfriend where she was ‘zumped’. She used this word in a casual scenario combing the words zoom and dumped. This word and her phrasing poked fun at the odd scenario of being dumped through a video app. 

Context: The informant is a young adult, 22 years old and lives in New York City. Above are the words from the Informant using the phrase Zumped. She used this phrase in a casual conversation recalling the events from the night before. 

Thoughts: The combination of the word Zoom and Dumping is an interesting way for people to bring some humor to an odd scenario. This time of quarantine is very liminal, allowing for many new adaptations of folklore. This new phrase ‘zumping’ is popular because couples who can’t quarantine together are being forced to go their separate ways. This liminal time period has introduced many uncertainties and testing intimate relationships forcing them to communicate through zoom. 

Corona Lisa Meme

Nationality: Pakistani
Age: 42
Occupation: Surgeon
Residence: CMH Residence, Rawalpindi, Pakistan
Performance Date: 4/22/2020
Primary Language: English
Language: Urdu

Context: The following is a meme from the informant, my maternal uncle. It was meant as an attempt to be humorous while showing the drastic changes in life due to the Coronavirus pandemic.

Background: My uncle, being a surgeon, shared this meme that had been circulated by his fellow medical professionals. Since they work in a hospital, the Coronavirus has had a very significant impact on their lives.

Main piece: 

Analysis: This meme attempts to present a jarring image with the famous Mona Lisa presented in a gas mask. Along with playing off of the similarities with ‘Mona’ rhyming with ‘Corona’, which combined with the ridiculous appearance of a mask covering half of the painting aims to invoke laughter, the meme could also be making a more serious attempt to show just how much impact this virus has really had on our normal lives, and the lengths to which we might have to go in order to combat it.

USC Folklore: The Legend of Nikolay

Nationality: American
Age: 18
Occupation: student
Residence: LA
Performance Date: 04/22/20
Primary Language: English

M: There was this running joke at USC about this weird dude named Nikolay. No one knew who he really was and no one had proof that he even existed. But this became the focus of a lot of USC jokes on twitter and on this app called Herd. People would post random pictures from memes and be like “meet Nikolay”. There was this one time when Fluor Tower flooded and people on Herd would say Nikolay is to blame. I can assure you this man does NOT exist but it’s just funny to refer to him during any situation. His entire existence is just a meme.

Above is an example of a student referencing Nikolay on Herd. Herd is an anonymous social media app that was designed specifically for college students to speak their minds on any topic they choose. Many USC memes either emerged from this app or made its way onto the platform via Twitter or Facebook. The existence of Nikolay has not been proven nor disproven by any means which makes it more of a USC legend. Nikolay has been a central focus in USC meme culture. Only those who indulge in USC meme culture would be familiar with him. This is a way for USC students to pull each other’s legs. It also says something about youth culture and their humor. It’s apparent that the funniest jokes are the ones that make no sense at all.

Keith Country Day School Student Body Meme

Nationality: American
Age: 19
Occupation: College Student
Residence: Rockford, IL
Performance Date: 3/12/19
Primary Language: English
Language: N/A

IMG_7081The following is the background of the meme account of Keith School and a description of a meme about the student body of Keith School from a conversation with NC. Attached is the respective meme.

 

Started in 2016, the seniors of Keith Country Day School created the @keithcountrymemeschool Instagram account. The purpose of the account was to mock and tease the faculty and school rules. Every year, one senior runs the account and takes into consideration the ideas of his/her peers. The memes are a collection of spin-offs of already well-known memes and original memes. Some of the memes even have faculty members’ faces photoshopped onto the picture. The account was made private, so as not to let faculty members see the page. Below is the description of a meme from the page, described by the senior from the class of 2018 who created it.

 

NC: This meme is a spin-off of the popular meme with a surprised boy gesturing and looking at a butterfly in the right-hand corner and a caption at the bottom asking a question. If you want to see other examples of this meme, you can look up “butterfly man meme” in a search engine. I did a spin-off of that meme by photoshopping Keith’s image on the boy’s face, photoshopping “54 people” on top of the butterfly, and making the bottom caption says, “Is this an student body?” Kids who follow the account find the meme funny because Keith School is an incredibly small school with a smaller student body than most, but it always boasts that it is constantly getting more of student body and getting bigger every year; it’s funny because that’s so untrue, haha. In reality, Keith is actually losing student body members, and has never been smaller than it is now.

 

My Interpretation:

It’s obvious that the students at Keith Country Day School have little respect for the school, making fun of enrollment numbers through this meme. It seems that Keith is trying to make an attempt to hide that they are struggling, not only with enrollment numbers but also financially as an effect of it. The students see the school struggling and can easily poke fun at the weakness of the institution, especially if they know they won’t be caught doing so with a private meme page.

Keith Country Day School Lead in the Water Meme

Nationality: American
Age: 19
Occupation: College Student
Residence: Rockford, IL
Performance Date: 3/12/19
Primary Language: English
Language: N/A

IMG_7080The following is the background of the meme account of Keith School and a description of a meme about lead occurring in drinking water at Keith School from a conversation with NC. Attached is the respective meme.

 

Started in 2016, the seniors of Keith Country Day School created the @keithcountrymemeschool Instagram account. The purpose of the account was to mock and tease the faculty and school rules. Every year, one senior runs the account and takes into consideration the ideas of his/her peers. The memes are a collection of spin-offs of already well-known memes and original memes. Some of the memes even have faculty members’ faces photoshopped onto the picture. The account was made private, so as not to let faculty members see the page. Below is the description of a meme from the page, described by the senior from the class of 2018 who created it.

 

NC: This meme is kind of like a 2.0 version of a previous meme published on the page. In the previous meme, the joke was about how if your water wasn’t filtered by reverse osmosis, it wasn’t good enough to drink, a concept that started when the school brought in some fitness guru and she had the strangest rules she insisted people follow if they wanted to be healthy, including the reverse osmosis thing. So, the picture in the meme shows the lady spitting out the water in the picture with the caption “When your water isn’t filtered by reverse osmosis.” I redesigned that meme as this one, to fit another one of Keith’s long list of problems. It was released earlier that week that students and faculty should stop drinking the drinking fountain water in the school’s buildings because it had just come to the school’s attention that there were high levels of lead in the water, unhealthy for anyone to be drinking. Keith students found this funny though because it’s such a “Keith” thing to happen; of course, our school would have lead in the water, it’s already so run down and has so many other problems that it really wasn’t that surprising. So, all I had to do was cross out the reverse osmosis part of the original meme and put in “filled with lead” at the end and the meme was even funnier in my opinion because now it was poking fun at Keith. Kind of like, we were such high-class, fancy, private school kids, that we only drank water with lead in it.

 

My Interpretation:

Keith School is a private school, and although I’m sure that not everyone who attends is incredibly wealthy, there are definitely enough kids who are that earns the school its reputation for being very expensive and high quality for rich kids. So, it’s easy to see how, when mistakes as bad as lead being found in the water are made by the school, it makes them look really bad, especially with the reputation they have made for themselves. This, along with other happenings at the school, pokes holes in this reputation, and allows for the students who attend the school to make fun of how dingy, worn down, or ridiculous the school is for having such a bad lead problem. It seems that this irony is what makes the meme funny to the students.