Context: The informant is a 22 year old USC student and the daughter of two Bulgarian immigrants. She told me that when she visited her grandparents, they would often tell her stories about Baba Yaga.
In C’s words: “[A]s a kid, my grandmother would bring up the story of Baba Yaga. Baba Yaga is this old witch who lives in a house deep in the forest. She lurks there, skulking the countryside, looking for naughty children to abduct. The only visible sign of her witchcraft is how her house moves around on its own two skinny chicken feet”
Analysis: C told me afterwards that her grandmother told her these stories in order to scare her into behaving, with Baba Yaga functioning much in the same way the Bogeyman would. Here, Baba Yaga is treated as a legend, with C’s grandmother purposefully attempting to make it seem as if being kidnapped by her is a genuine possibility; this is a common tactic to get children to behave.
Interestingly, this version of the story doesn’t emphasize that Baba Yaga is terribly ugly or scary in any way physically — the only way to tell that she’s a witch is to see her cottage, at which point it would be too late for a potential victim. This makes it easier for Baba Yaga’s story to function as a legend, as she could essentially be anyone around you, making it easier to think that she’s real. It seems that because there’s no popular hero/villain story with Baba Yaga’s defeat in it, it’s almost easier to transition her from a fairy-tale creature to what could be considered a legend. In comparison to, say, the Big Bad Wolf, who also seems to function as a manifestation of the consequences of one’s behavior, Baba Yaga is much more believable as a real and present fear because she isn’t clearly associated with a narrative in which she is killed. By this, I mean that saying that the Big Bad Wolf might come after you doesn’t work as well partially because the most popular version of Red Riding Hood today ends with his death.
Part of the associated fear seems almost as if it’s due to an inversion of the grandmother stereotype/figure/character; rather than being maternal, Baba Yaga steals children. As mothers or grandmothers would typically be the ones telling these stories, it would only further that feeling of discomfort due to some sort of transgression upon the traditional concept of an older maternal figure.