Tag Archives: stores

Haunted store

Nationality: American
Age: 20
Occupation: College student
Language: English

Text:

“ It was shortly after Halloween, so we had put up our Halloween decorations back upstairs and there’s this big witch, sort of an animatronic thing. We usually set it up by the door so– it has a sensor– so when you pass by it it’ll say things like “Oh, my pretty”. It’s really funny, but it was upstairs and we were just chilling down in the main sales floor, and we heard faintly upstairs the witch talking. We heard it saying those lines just faintly upstairs. And my boss goes upstairs to check it out and I just hear him yelp. And it’s because the witch was positioned– neither of us had positioned it this way and we don’t know if any of our coworkers did– but it was positioned just so it was hiding around the corner of the stairs. So it scared the crap out of him. But then we saw up there that there were several helmet boxes strewn across the floor, which is really weird because it’s usually very well organized up there. And no one had been up there all day yet, so there was no reason they’d be on the floor and no reason why the witch would be making noises up there without anyone to activate the sensor. So that was pretty freaky.”

Context:

“ I work at a motorcycle gear store. We sell helmets, gear, tires, parts, just stuff like that. But it’s kind of a known thing that our location is haunted. It’s right near OldTown so that area has a lot of history and we have an upstairs area that we just use for storage, all the empty helmet boxes we have up on the giant wall and stuff. Our holiday decorations are up there and there will be times when coworkers hear footsteps up there and there’s no one. “

Analysis:

The informant specifies that this location is rumored to be haunted, and that odd things happen all the time. However, he seems to recall more minor auditory hauntings such as footsteps and was shocked by this occurrence. Especially with the addition of the physical change in the witch’s location, the informant clearly viewed this as an escalation, not a maintenance of the store’s folklore. 

The actions of ghosts is often linked to changes in ownership or the physical wellbeing of a home, but ownership and occupancy of a store is a more difficult matter. Though the store is located in the Oldtown part of the informant’s city, and he believes that it’s history influenced the presence of ghosts in the area, metropolitan ghosts do not fit the stereotypical view of ghosts. In a lot of memorates, they are tied to ancestral homes or worn down locations, not capitalist chains that are highly organized. Therefore, the appearance of any ghost here is notable. 

In addition, the escalation described happened at a very auspicious time, on the day after Halloween (All Saint’s Day and Dia de los Muertos). This is a time where it is commonly believed that the veil between the living and dead, or the earthly and the spiritual, is lifted. It is possible that the events or the informant’s perception of these events, were enhanced by the recent holiday and transition between months. 

Christmas Punch

Context:

M, 56, is from Mexico; he was born and raised in Tijuana but spent a great part of his youth in Cabo San Lucas, Mexico. M has been living in Cabo for over 30 and has owned a clothing store there for just as long. He told me of a Christmas tradition he developed on his own in which he makes punch and hands it out to the people that visit his store.

Text:

I’m going to tell you about the punch that I make every year on December 24th, back home in Cabo San Lucas. Since the early 90s, I began the tradition of offering a drink, punch, which is a Mexican beverage. Every Christmas Eve from noon to nightfall, I give every customer that passes by my store a cup of freshly made hot punch. I do this because it is a Mexican tradition to make Christmas punch, but I also got this idea from my aunts in the U.S. that have a tradition of making apple cider and distributing it at winter holiday events. In Mexico, we don’t do apple cider, but we do have punch, which is similar enough. It is also a demonstration of gratitude and a marketing tactic for my customers. This punch is mostly made of tropical fruits, many of them endemic to Mexico. Some of the ingredients I use are guavas, apples, oranges, pears, sugar cane, tamarind, tejocotes, piloncillo, cinnamon, hibiscus, etc. To make this punch I use a 5–8-gallon pot and boil water, then I add all the ingredients and let it simmer for half an hour. Once all the fruit essence is infused, I add piloncillo to my liking to sweeten the punch. Then it is ready to serve. I know many cultures have their version of a hot fruity drink for the winter; America has apple cider and Europe has Vin Chaud or Gluhwein, but in Mexico we have punch, plus, it’s non-alcoholic. I think this tradition is tied up with many other environmental elements such as the decorations, the cheerfulness, the Christmas carols and music, and the smells; all together they make Christmas more like Christmas. I think the Christmas spirit is about generosity which is why it is so special to give things to people who don’t expect them.

Analysis:

This holiday tradition shows how a larger and more common tradition can be adopted and altered so it can be performed differently by various individuals. This tradition, even though it may appear a simple marketing strategy is more than that, it has been 30 years in the making; it is a ritual that remains unchanged for the most part after nearly three decades. This Christmas tradition is a way of sharing and giving back to a community as a token of appreciation; food and drinks are essential ways of engaging with a community, especially during a holiday that emphasizes the importance of generosity. It is folkloric because of its conception and ritualization; it was inspired by different influences and was coined to fit the needs and intentions of a specific person. This tradition is tied with many other elements to create a truly magical time that triggers nearly all the senses to ensure an emotive and compelling festivity such as Christmas.