In Medellin, Colombia, our biggest festival and celebration is the Festival of Flowers, a yearly festival that celebrates our beautiful variety of flowers. We come together as a people and witness the flower growing families parading their latest designs as they carry them on their backs through the streets. It’s a breathtaking sight and something I’ll never quite forget. I’ve asked my grandmother, a native from Medellin who has spent her whole life there about her insights on the celebration.

A note: An Antioqueño or Paisa is a person from our region in the North of Colombia, high up in the Andes Range.

Below is a verbatim transcription first in Spanish, and then fully translated to English:

“El festival de las flores…pues el festival siempre se celebra en Augusto. El siete de Augusto. Ya están organizando el del año próximo. Entonces te voy a decir del festival de las flores. El antioqueño ácido muy negociante siempre, mi amor. El que el vende, lo produce. Ai aquí cerca a Medellín un pueblito muy frío, muy frío que se llama Santa Elena. Aya desde muchos años se cultivan las flores, y las señoras ricas aquí en Medellín le busca tener floreros con flores muy hermosas. Aya se cultivan flores de todos tipos muy hermosas, finas, como las rosas, orcidias, romelias, pero también flores más baratitas, las margaritas, los camelias, las flores menos elegantes, menos caras. Entonces, el señor cultivaba las flores, y las esposas y las niñas se venían a Medellín para venderlas y habían barrios más ricos como tu conoces aquí en Medellín como por ejemplo laureles y el poblado, la gente son muy ricas.

Entonces las que venían con las orcidias, la flor nacional de Colombia, las rosas que son hermosas aquí, las romelias, las flores más elegantes de vendían en el poblado y las señoras las compraban por que ellas no tenían probeñnas de plata. Pero las otras florecitas al fin se hicieron las más populares, porque ya la gente no tenían tanta plata entonces esas flores ya se vendían muchas aquí en el centro, en el verinque, en la media, en barrios menos ricos.

Se volvió una industria grandísima. Entonces el campesino sembraba una quadrita de tierra al año, y ya después podía sembrar dos o tres. Y se volvió tan importante sembrar flores que de volvió un negocio tan importante como vender frutas o pedalear carros. Entonces esta feria de las flores se originó a por ay cuarenta o cincuenta años. Pero las flores han sido desde ase muchos años un patrimonio antioqueño en casi todos los pueblos, pero mucho más en este porque la gente de especializaron. Por ejemplo las margaritas, las naturales, eran solamente blancas y amarillas. Pero el antioqueño se inventó la forma de ser las margaritas moradas, azules, o verdes. Entonces eso les aumentaban mucho el negocio.

Entonces cada vez el campesino sabía más de esas flores, muchas variedades de esas flores se hicieron porque el antioqueño las creo, por eso se volvió una industria fuerte, por eso se ha echo famoso, y en esos últimos cincuenta años se han volvió una exhibición con esos silleteros.

ENGLISH:

“So the festival of flowers. Well, the festival is always celebrated in August. The 7^th of August. They are already organizing the festival for next year. So I am going to tell you about the festival of flowers. The antioqueño has always been very business savy, my love. What he sells, he made himself. Here, near Medellin, there is a town that is very very cold called Santa Elena. There, for many years, they’ve been cultivating flowers. And the rich women of Medellin look to have big bouquets of flowers with beautiful lush flowers. There they cultivate flowers of all types, beautiful, fine flowers. Roses, Romelias, Orchids, but also cheaper flowers, Daisys, Camellias, less elegant ones that cost less. So there in Santa Elena, the men cultivate the flowers and the women and their children come into Medellin to sell them. There were richer neighborhoods like you know, such as Laurels and the town center, where the people are very rich. That’s where you buy the nice flowers. There they had the orchids, the national flower of Colombia, also the fine roses which are incredible here. The Romelias, too, the most beautiful flowers of all kinds. And the rich women would come and buy them because they had no money problems.

But in the end it was the cheaper flowers that became most popular because Colombia fell on hard times and no one had any money, so those cheaper flowers sold very well in the city center, in all of the neighborhoods with less money. The flower industry became huge. So at first the country fellow would plant one plot of flowers and then year on year it would grow, he would have two or three plots of flowers. It became so important a business that one could make more money selling flowers than selling fruit or driving around a cart.

So this festival of flowers of ours really became well established about forty, fifty years ago. But flowers have been an important facet to us antioqueños in almost ever town for a very long time, but most especially here because the people really specialized in it. For example, daisies, the natural ones, were only white and yellow. Yet the paisa came up with a method of cultivation that allowed for purple, blue, and green daisies. So these new flowers really led to quite a growth in flower production and selling.

So every time the paisa knew more about those flowers, new varieties arose, each special and cultivated by those countrymen. That’s why it became a strong industry. That’s why it’s world famous. And in those last fifty years it’s become that famous exhibition with those displays on the cultivator’s backs.

Analysis: this is a very interesting story that captures a lot of the shifting dynamics in Colombian society as well as economic disparities. This festival truly is the biggest celebration we have in Medellin and it was lovely to hear my grandmother’s thoughts on it. It has quickly become a major cultural symbol for us paisas.