Category Archives: Digital

安利 Amway/Brainwash

This word is also a very popular phrase that has been widely used online for these couple years in China.
The word now means strongly recommending somebody to do something.
Usually the person who uses it personally likes the subject so much and therefore wants to share with others so badly.
The interesting thing is, the word itself actually originates from an American marketing company Amway, the sub company of which has a huge reputation for being overly persuasive when they try to sell their products in China. Then people started making fun of that company and using the word “安利” (Amway) as a verb instead of a noun to describe the behavior of strongly recommending others to try something.
Moreover, as the word has been widely spread on the Internet, it tends to mean more like “brainwash” when people use it for fun.

看颜值 Score of Face

“2016年人丑就要多读书，体胖就要多跑步，又丑又胖的童鞋们，读书和跑步这两项运动似乎都不大适合你，狗带吧！2016年讲段子也得看颜值了！”

“In the year of 2016, READ more if you were ugly, RUN more if you were a fat-ass. For those who are both ugly and fat, stop wasting your time, just GO DIE! In the year of 2016, you have to look good even for telling this kind of joke!”

The popular culture in China nowadays has an unusual spotlight on people’s face, and there is a standard look that pleases the majority people. Ironically, that standard is based on the look of western people. Many people there have spent lots of many to do the surgery in order to look more “beautiful,” which are stereotyped into big eyes, high nose, small face… This almost became a “must” standard for the majority to judge on others, they call it “Score of Face.”

I think this is a funny, ridiculous and creepy phenomenon that people want to fit the arbitrary standard of beauty, and eventually they almost all look the same.

 

 

 

Reference:

http://lizhi.shangc.net/a/201601/12159.html

MLG Remixes

Nationality: American
Age: 19
Occupation: Student
Residence: Los Angeles, California
Performance Date: 4/1/16
Primary Language: English

The informant is a 19-year old college student.

 

BW: An MLG Remix is hard to explain.. It’s like,, making fun of the culture of like middle schoolers on Xbox Live, and everything around that. There are these gaming channels on Youtube that celebrate the highlights in a game of Call of Duty or Battlefield or something–usually CoD, and then set it to Dubstep music. MLG Remixes make fun of that by adding lots of really loud dubstep, a bunch of songs piled on top each other ’till you can’t even hear them… and also a bunch of other symbols and reoccurring.. “motifs” you can call them. Like Mountain Dew, Taco Bell, Snoop Dogg, smoking weed–they usually all show up in these MLG Remix videos. They’re meant to be funny too, like over-the-top, hyper-crazy, ironic.

What does MLG stand for?

BW: Major League Gaming. That’s the whole crowd that they make fun of, because they’re so serious about video games.

 

Various MLG Remixes:

https://www.youtube.com/watch?v=qxmnZ3zVGBY

 

Dixie Cup Ness

Informant is a facebook page that regularly posts memes. As the page’s primary following is teens and young adults, most of their content is humor based on 1990’s & 2000’s American youth culture.

Dixie Cup Ness

This particular post shows Ness, a character known from successful Nintendo game ‘Super Smash Bros Melee,’ with a retro Dixie cup print on his clothes. By combining the popular 2001 video game character with the distinct folk pattern of 2000’s school cafeteria cups, this satirical image is aimed to evoke nostalgia.

Flip Phone Accessories

Informant is a Facebook page that regularly posts memes. As the page’s primary following is teens and young adults, most of their content is humor based on 1990’s & 2000’s American youth culture.

Flip Phone Accessories

This particular post shows an early 2000’s cell phone with an excessive amount of Pokemon accessories. Such accessories were a fad in the days of the flip-phone. The Pokemon attached to the phone are from the years 1996 to 2006, highlighting the target audience of this meme page. By combining the retro mobile phone with an excessive amount of once-trendy, Pokemon themed folk objects, this satirical image is aimed to evoke nostalgia for people who grew up in this era.