Cinnamon Challenge

Nationality: American
Age: 12
Occupation: Student
Residence: Claremont
Performance Date: 4/16/2018
Primary Language: English

The following informant is an 12 year old. In this account he is explaining what the cinnamon challenge is. This is a transcription of our conversation, he is identified as J and I am identified as K:

J: There was this cinnamon challenge where you get a spoon-full of cinnamon and you put it on a spoon and try to swallow it and its spicy and burns and dries your mouth, I never tried it but my brother did and he coughed a lot

K: Did he do it to record and post it?

J: Yeah, he recorded it on his phone and posted it somewhere.

K: Wait but you know it’s going to hurt so why try it?

J: Well because you don’t think it’s going to be that bad… or like everyone else is doing it

K: Okay, so did your friends tell you about this?

J: No, I discovered it on the internet, like around fifth grade

K: What was your reaction to it?

J: I thought it was dumb and would not try it but it was funny to watch my brother try it and other people do it

Context: He and his sister took turns telling me stories

  

Thoughts:

This challenge, like the Kylie Jenner Lip Challenge has a proven outcome of pain, yet both are so immensely popular. In this case it seems like what is attractive to people to participate is trying to act tough and like you can do it. But I find it so interesting how many of these challenges on the internet, besides ones like the mannequin challenge, sort of end in hurt, but we participate in the anyways. Internet challenges continue to confuse but also fascinate me.

Medusa

Nationality: American
Age: 12
Occupation: Student
Residence: Claremont
Performance Date: 4/16/2018
Primary Language: English

The following informant is an 12 year old. In this account he is explaining who Medusa is and how is father used to tell them stories about her. This is a transcription of our conversation, he is identified as J and I am identified as K:

J: Our dad used to tell us the Medusa story. It’s about a women, like an evil evil women, and she has like… snakes for hair… and if you look in her eyes you turn to stone. And it happened to anyone that looked into her eyes, children, adults, anyone and you would turn to stone

K: That sounds like a scary story, how old were you?

J: He has been telling us this story for about like around 5 years old… and yeah it was more scary and had jump scares! He would tell us in a dark room and out of nowhere he would start tickling us. But it doesn’t scare me now.

K: Do you remember the story he used to tell?

J: Well no, he changes the details every time … but it always was about a women with snakes for hair that would turn you to stone if you looked in her eyes

Context: He and his sister took turns telling me stories

Thoughts:

This reminds me of the Oral Formulic Theory, in that for the story to be effectively scary, the character of Medusa needs to remain the same. By using the mythical being and changing the formulaic (little details) the dad was able to adapt the tale as his son got harder to scare.

For another version of Medusa, here is a clip from Percy Jackson & the Olympians – Medusa’s Garden https://www.youtube.com/watch?v=HPjZKKV37do

Kylie Jenner Lip Challenge

Nationality: American
Age: 14
Occupation: High School Student
Residence: Claremont
Performance Date: 4/16/2018
Primary Language: English

The following informant is an 8th grader. In this account she is explaining what the Kylie Jenner Lip Challenge is. This is a transcription of our conversation, she is identified as SA and I am identified as K:

K: So what is the Kylie Jenner Lip Challenge?

SA: its when you get like a shot glass and put it over both of your lips and suck in and then you pull it off and you have huge lips. I tried it and it turned my lips purple tinted

K: Ouch! How did the challenge start?

SA: Kylie Jenner did not start it… but like at the time, everyone was focusing on her and saw how she went from small lips to big lips, but she claimed she never got injections so people wanted her big lips and some person found a way to do that and it eventually found the challenge and put her name on it

K: So who exactly participated in this challenge?

SA: A lot of young girls tried it, especially Kylie Jenner fans. It felt kind of weird but also cool. Oh but also I know some people their like lips burst! Like started bleeding and everything.

K: Wait, if it hurt then why did people participate?

SA: Well because they probably wanted to try it and you can post pictures and videos of you trying it on Instagram

Context: She told me this while at my house one weekend

Thoughts:

Doing something you know might hurt you out of pure curiosity and not wanting to be left out is what I think makes challenges so attractive to people. I mean obviously you can severely damage your lips doing this challenge, but it was still immensely popular.

Bloody Mary

Nationality: American
Age: 14
Occupation: High School Student
Residence: Claremont
Performance Date: 4/16/2018
Primary Language: English

The following informant is an 8th grader. In this account she is explaining what Bloody Mary game is. This is a transcription of our conversation, she is identified as SA and I am identified as K:

SA: So it’s this girl, she was from like a large ship, and she got married there and then something happened to her and she died there… and she haunts the ship… and she can come into your house. So the game goes: If you go into your bathroom and then you close the door, you turn off the lights and you flush the toilet three times and you say Bloody Mary three times and she comes through the mirror and takes you

K: She just takes you, what happens?

SA: Well she takes you so I don’t know.

K: Have you ever played the game?

SA: No, I never tried it, some of my friends did, but when they screamed it freaked me out to much. This was a long time ago thought like 4 years, and I heard the story on YouTube.

K: Can I ask if you believed she would actually come through the mirror and take you.

SA: I think I did when I was younger, but now not so much, but I still don’t want to try it

Context: She told me this while at my house one weekend.

Thoughts:

This was the first time I had heard of a origin story for the Bloody Mary, so I was very interested. Adding the origin story to the scary game made me almost feel bad for the Blood Mary, which felt strange. But what was also interesting is that when I grew up, I heard about this game from my friends who heard it from their friends. But this informant heard about it on YouTube, it’s a different generation with a very different way of exchanging information. She did not need to be in the same place as the person telling her about the game to still experience it.

Ach’k (Evil Eye)

Nationality: American
Age: 55
Occupation: Auditor
Residence: Los Angeles, California
Performance Date: 4/15/2018
Primary Language: English
Language: Western Armenian

Item:

Western Armenian: աչք

Phonetic (IPA): ɑt͡ʃʰkʰ

Transliteration: ach’k

Translation: eye

A blue bead representing an eye can be used to ward off evil. The bead is simply called the “ach’k,” meaning “eye.” For example, the ach’k could be hung from the rear view mirror of a car, worn as a necklace, or kept somewhere in a house. There is a particular color of blue needed for a bead to be an ach’k.

In particular, it is supposed to protect its owner from others’ covetous eyes. There is a particular saying associated with this belief:

Western Armenian: աչք կպնէ

Phonetic (IPA): ɑt͡ʃʰkʰ kpnɛ

Transliteration: ach’k gbné

Translation: the eye touches

The phrase literally translates to “the eye touches,” but the informant translates it as “the eye will touch you,” meaning that other people’s covetous eyes could touch you with some negative magic, unless you have an ach’k protecting you.

Background Information:

The informant learned this folk belief from his mother, who believes in it passionately. She keeps several in her house and gave him one to put in his car. The informant is skeptical of the belief but doesn’t deny it outright. For a while, the informant kept his ach’k hanging from his rear view mirror, until he became embarrassed by its perceived superstitious-ness and took it down. He still keeps it in his car, though—now out of sight in the glove compartment.

The informant believes that the ach’k is a very common belief among Armenians.

Contextual Information:

The ach’k belief is accompanied by the particular saying and object associated with it. These items are usually performed and displayed in public, though the informant has made his more private due to embarrassment.

Analysis:

The ach’k belief is clearly a variant on the very widespread “evil eye” folk belief. Unlike the more common variants, in this version of the belief, the eye is not particularly associated with growth, but rather with envy. It still shares the general spirit that there is a danger in prosperity and wealth—whether it is grown, purchased, or otherwise obtained.

Using a bead representing an eye to protect from others’ eyes is an example of homeopathic magic.

For other versions of the evil eye folk belief, see “The Evil Eye: A Folklore Casebook” (1981) by Alan Dundes.