Location: Lafayette, CA
Context: The informant ( initials ET) and I talking about hometown legends and the concept of growing up in small, suburban towns. That’s when she brought up a well-known ‘cult’ or group called the Purple People in Lafayette.
Text:
ET: There’s a cult in my town. Well, I don’t know if their cult or if they’re still around, but they’re called the Purple People.
Me: How do you know about them
ET: Well, I think it’s mostly my parent’s generations that talk about them— my parents not as much because they’re not from Lafayette— but my friends parents definitely.
Me: Have people ever seen them or like what do you know about them?
ET: Well there’s supposed to be a purple house they live in but I’m not sure where it is or if it still exists, but I know there’s a specific field in town people go to try to see them.
Me: Okay so was this a dare type of thing or what?
ET: Yeah exactly, people would be dared to go run up to the ‘Purple People’ house and try to maybe interact with them.
Me: Why was running to see them a dare, or what made it kind of higher stakes?
ET: Ok so I think they were said to be sex cult and participated in group sex frequently, or at least that’s what my friends parents would say! But I’m not sure if that’s made up or not.
Me: Oh wow, so there was definitely a stigma then? Or what was the rhetoric around them?
ET: Yeah they kind of kept to themselves and people just thought they were weird I think. But like the other thing is that as a kid, I feel like half the people believed in them and the other half didn’t. It was like a big debate.
Analysis:
This narrative is a classic example of a suburban legend, where a small truth regarding a likely communal living group was transformed by local gossip into a neighborhood myth and word of mouth legend. The ‘taboo’ subject of sex and communal living likely fostered the spread of gossip and was ignited by anxieties of the people at the time. However, later on for the subject’s generation, the Purple People functioned as a rite of passage where kids could get dared to go ‘find the house’ or have an encounter with the Purple People.