Collection Date: 04/29/2026
Context:
My mom’s side of the family immigrated from South Africa when they were really young. My cousins on that side all have had more experiences and exposure to South African culture because their dad immigrated from South Africa much later, when he was in his thirties. I remember going to their house as a kid and seeing biltong and being very interested in it. So to learn more, I called one of my cousins to ask more about the tradition.
Text:
My cousin goes to South Africa with her family on holiday very often. Nearly once or twice a year. She explains that meat is very central to the food culture. For example, when she was younger, her family would throw Braai (South African BBQs) for their neighbors and other Afrikaner families who lived in the area. The Braai were their way of sharing the fun side of South African culture. They would play South African music, play games, and cook South African food.
One of the foods her parents taught them to make is called boerworst (farmer’s sausage). It’s a traditional South African meat sausage that the whole family would make on the spot for the party guests. They would mix chopped onions and coriander with fatty tri-tip cuts, sometimes with pork. The meats weren’t lean, but quite juicy. My cousin was always in charge of the meat mincer, a large metal machine that ground up all the meat, onion, and coriander into a bowl. Then her sisters would take the ground meat and put it into a sausage-making machine. They used pig intestines for the sausage liner and turned the machine handle to crank out freshly made, delicious sausages. She remembers this being very fun while she was growing up, and looking back, it’s a fond memory. They’d give the boerworst out to guests as party snacks, and with the leftovers, they would stick them with a metal stick and put them into a homemade cardboard chicken-wire box in the garage. There, they had fans set up so that they could dry the meats out into droeworst. They would save these for snacks around the house. They’re easy to store, last a long time, and are seriously tasty.
Her parents are both immigrants, but her mom basically grew up in America because she moved so young. Her father on the other hand, lived most of his life in South Africa. When they decided to get together, they planned to live in America, but her dad really wanted to teach their kids South African traditions. It was important to him that, while they weren’t raised in South Africa, they would learn Afrikaans and Afrikaner music, and eat as well as make traditional foods.
One of her favorite foods to make and eat is biltong. Biltong is “the” South African food, like burgers or hot dogs for us Americans. For biltong, they would buy nice, high-quality tri-tip, going for very lean cuts. They would pack a suitcase full of spices like coriander and peri-peri when they visited South Africa, because the spices are rare and just not the same here. They wouldn’t really eat the peri-peri, though, because it’s too spicy. She explained that most South Africans can’t handle spicy foods, least of all her dad. They would use a biltong block (a huge knife with an attached cutting board that looks kind of like the huge cutting boards teachers used to cut stacks of paper) to cut it really, really thin, then stick it onto a thin metal spike. The meat spikes would be placed in the same boxes in their garage, with fans to quickly dry them out. They would eat these as a casual household snack. But her dad loved eating them with bread and butter as a biltong broodjie (pronounced “broikie”, meaning biltong bread). They would also put them in a gritty porridge called Pap, which was a great sweet-and-savory breakfast food.
I asked her if the biltong is any different from what they make here compared to what they make in South Africa. She explained that “the meat cuts are just fire in South Africa.” You just can’t beat the fresh cuts a meat they have. Growing up, the food didn’t feel South African; it was normal. They didn’t especially feel South African, but her parents would pack her little baggies of biltong for school. She’d share them with friends and get really mad if they made fun of or refused to eat any. I remember growing up, I was really weirded out by their biltong setup. The stakes of small cuts of dried meat were so weird-looking. My older cousins used to tease me, saying that it was bug meat, and I refused to ever try any until much later in life.
I also brought up how Biltong is becoming somewhat trendy. I have seen it on Instagram, in stores like Sprouts and Costco. In a way, biltong is a cultural ambassador for South Africa. She’s actually really happy because when she tells people she’s South African, they might say, “Oh, I love biltong.” It’s just a fun food to become popular and great to have some positive South African representation besides Chappie. I told her about Kalahari Biltong. The brand was founded by three non-Afrikaners after a great vacation. They ripped off the name from Famous Kalahari Biltong, an already existing biltong chain in South Africa. Its the biltong I see most commonly in stores and has the slogan “goodbye jerky, hello biltong.” Very American. She was somewhat surprised at this, because all she’s seen is the Costco’s biltong, which paid homage to its South African roots. In Kalahari’s case, the reference to South Africa was more of a marketing gimmick rather than any sign of respect.
We’re conflicted. On the one hand, it’s frustrating to her and me that companies like Kalahari Biltong are basically dressing up their product’s authenticity. They don’t proudly use South African suppliers, or give back to the community that gave them this product. And somehow, they are more popular in America than other brands that use century-old family recipes. On the other hand, it’s great that the food is gaining popularity and that people are learning about our culture. It’s great to see foods you grew up with in a store.
Analysis:
It’s really sweet to hear that her dad wanted to keep the traditions going. It also makes complete sense, because he had to give up a lot, like family and friends, to move here and start a family. To him, these traditions were home, and teaching them to his girls was creating a new home. To my cousin, the traditions are home as well. They were normal, integrated, and part of their culture, and what made them unique. I always remember growing up, they did feel different. Even for me with my South African roots. They embraced their roots, while others like me are only just discovering them.
For her and her sisters, making boerworst was a family event. She mentioned how at the braai, they weren’t just showing food. They were showing their strong family values and culture. It was undercover diplomacy. The whole family was helping make food. Nobody left hungry, everyone enjoyed. It’s something she looks back on fondly, and it brought her and her sisters really close together.
It’s also really interesting to see how a simple food holds so much power. It’s fun to hear people talk about biltong when they hear South Africa, because as silly as the food or connection is, it’s real and it’s our culture. The food is showing what it means to be South African to average Americans; it’s approachable, it’s easy, and it tastes really good. When my cousin’s gave out South African foods, they did it from a place of passion. Food doesn’t preach, yet it’s a really effective communicator.
But what upsets my cousin and I is seeing others profiting from that culture. For Kalahari Biltong, biltong isn’t a passion, interest, or any sort of personal connection to the culture. It’s a product. These tourists created a company to make money. The brand’s story centers around them, not the people, the country, or the food. I think that is what my cousin found upsetting about it. The fact that the brand wasn’t showing any appreciation beyond the bare minimum. That makes it really difficult when the brand is so popular. We love what the company is doing, spreading South African culture and good food. But we don’t like why they’re doing it.
My cousin hasn’t tried Kalahari’s biltong, and she probably won’t. She has tried the Costco version of biltong. She explained, “The cuts of meat just aren’t the same.” Her family made them out of larger, higher-quality slices. She appreciated it, but it couldn’t beat the ones she made at home, and definitely not the biltong in South Africa. The taste was similar, but that doesn’t make it authentic. Kalahari’s choice of slogan, “goodbye jerky, hello biltong,” is also worth some attention. It suggests that biltong is a replacement or an alternative for American culture instead of its own unique thing. We don’t need biltong to replace beef jerky.
When community folklore gets commodified, something is lost for those who grew up with it. The authenticity comes from an individual’s context and experience. To an average American, that biltong is about as real as it gets. It might as well be speaking Afrikaans. To me, maybe it’s partially authentic. But, to my cousin, it’s just not and it can never be.


